Strategy Development

From Vision to Coherent, Actionable Strategy

Borrowing a well‑known saying, strategy is not all a company needs to define – but without strategy, all is nothing. M2P Consulting helps leaders turn that insight into competitive advantage. We translate your vision, mission, and financial targets into a concrete sequence of initiatives, timelines, and accountabilities that cascade from the corporate level to every business unit and function.

Blending bold, aspirational thinking with hard‑edged analysis, we develop fact‑based strategies that allocate resources where they matter most, withstand market realities, and give your organization a clear, unifying direction for sustainable growth.

Speak to an expert

Dr. Markus Franke
Partner
Get in touch

The Need for Strategic Rigor

A strategy that’s too vague, too cautious, or too disconnected from operations won't deliver results. We help clients avoid the common pitfalls:

Fragmented Strategies

Corporate strategy, business units, and functional plans pull in different directions.

M2P’s Approach to Strategy Development

We support clients in crafting strategies that are as ambitious as they are executable – grounded in financial, analytical and operational logic, yet bold enough to create real differentiation.
Strategic Design & Translation
Frameworks & Prioritization Models
Analytical Foundations & Validation
Layered Execution & Synchronization

Strategic Design & Translation

We help companies develop strategies that begin at the top and cascade logically throughout the organization. This starts with translating fundamental enterprise targets – including vision, mission, and shareholder-defined financial goals – into long-term, actionable measures. The resulting corporate strategy is broken down into meaningful subsets: business unit strategies, country-level strategies, and functional strategies (e.g. sales, production). This structured, top-down approach ensures that all parts of the organization align with the overall strategic direction.

Frameworks & Prioritization Models

Effective strategy requires clear criteria for decision-making. We help define guiding principles to evaluate and prioritize potential initiatives. These include rules for resource allocation, such as how to balance core competencies against opportunistic activities, as well as return thresholds and logic for comparing investment options. We also support clients in developing conceptual frameworks that explain why a product, market, or activity is expected to succeed under competitive conditions.

Analytical Foundations & Validation

Bold strategy must still be fact-based. We provide the analytical groundwork to test and validate strategic building blocks. This includes benchmarking against peers, assessing competitive dynamics, analyzing customer needs, and forecasting demand under multiple scenarios. These insights ensure that strategic plans are not only ambitious but grounded in the mechanics of the company’s business model and its relevant markets.

Layered Execution & Synchronization

Strategy cannot exist in isolation. We support clients in embedding the strategy development process into the company’s broader planning cycles – aligning long-term strategic direction with mid- and short-term operational plans. If strategy is defined on a five-year horizon, it must be reviewed and refreshed annually. Each year, assumptions are updated to reflect actual business developments, and re-checked for consistency across all planning layers. This ensures strategies remain realistic, adaptive, and connected to execution.
A clear, fact-based strategy – ambitious, translated across levels, tested against reality, and refreshed regularly – gives your organization focus, direction, and a framework for compounding value year after year.
Get in touch

Trusted by Leading Organizations

Ready to Turn Ambition into Action?

We support C-level leaders, business developers, and strategy teams in developing strategic roadmaps that drive real outcomes. Let’s build a strategy that earns buy-in, aligns the organization, and holds up under pressure.
Get in touch

Speak to an expert

Dr. Markus Franke
Senior Partner
We support C-level leaders, business developers, and strategy teams in developing strategic roadmaps that drive real outcomes. Let’s build a strategy that earns buy-in, aligns the organization, and holds up under pressure.
Thank you! Your message has been received!
Oops! Something went wrong while submitting the form.
Looking for the next step?

Strategy sets the direction, but execution requires structure. Learn how we help translate strategic intent into operational reality through a well-defined Target Operating Model (TOM).

Explore TOM